When I first saw Chrissy's designs I immediately knew that I wanted to present them as more than just jewelry...they are works of art.
This guided my visual strategy and I even created mockups that looked like her jewelry was hanging in an art gallery. The copy on the website also was very intentional about positioning her as an artist. Product galleries were styled to look like framed photos instead of the typical flat images.
The brand also prioritizes in-person shopping events and retail partnerships so highlighting this on the website was key.
