DTS Swim is heavily influenced by Jamaican culture and music. So much so that the pieces are oftentimes named after popular songs by Jamaican artistes. The creative strategy for the copy and visuals was informed by this influence.
The website's main banner areas were designed to recreate the experience of flipping through a playlist. Audio was also incorporated into the website and playlists embedded in several landing pages. Certain graphics for lead generation pages were designed to replicate a music festival/concert ticket.
